A group of fundraisers behind the region’s iconic Wirral Bazaar, is helping charity North West Cancer Research raise awareness of sun safety this summer.
The volunteers who organise the shopping spectacular every year, raising tens of thousands of pounds for cancer research across Merseyside are backing the charity’s #suncreamselfie campaign.
Launched by North West Cancer Research #suncreamselfie will educate people about staying safe in the sun, as well as raise awareness of rising skin cancer rates.
The Wirral Bazaar have shown their support and shared a #suncreamselfie on Instagram and Facebook in a bid to encourage others, including this year’s stallholders Glowhush, Jenny DunlopArt, Chiltern Liqueurs, James Cromwell Swimwear and Swole Panda Sunglasses, to follow suit.
Around 203 new cases of skin cancer are diagnosed every year in the Wirral region. Incidence rates for melanoma skin cancer are projected to rise by 7% in the UK between 2014 and 2035.*
Following a recent independent survey by North West Cancer it was revealed that 87.5% of people in Merseyside and Cheshire are unaware of the early warning signs of skin cancer.**
The survey also revealed that one in five people in the region don’t use sun cream when it’s sunny in the UK, preferring to only use sun cream when abroad.
Finally, 58% revealed they have used a sunbed, which is 10% more than any other region in the North West of England. Alarmingly 94% of sunbed users are aware of the skin cancer risks associated, and still choose to use them.
Kate Williams, chair of the Wirral Bazaar committee, said: “We are really happy to support North West Cancer Research’s #suncreamselfie campaign. We hope that by sharing our own selfies online, we can remind people how important it is to use sun protection when out in the sun this summer.
“Wirral Bazaar has supported North West Cancer Research for nearly thirty years and over that time we’ve encountered many people who have been affected by all types of cancer, including skin cancer and we are all too aware of the effects it can have.”
North West Cancer Research is reminding people to be sensible when spending time in the sun, as over exposure to harmful UV rays can potentially lead to skin cancer.
The charity is encouraging people to be vigilant when it comes to checking their skin, using the ABCDE method, which stands for:
- Asymmetry: does the mole look uneven or misshapen
- Border: is the edge of the mole blurred?
- Colour: is it a mix of shades, has your mole darkened since the last time you checked?
- Diameter: is it bigger than 6mm?
- Elevation or enlargement: has it changed in shape or become raised above the skin’s surface?
Alastair Richards, CEO, North West Cancer Research, said: “Thank you to everyone at Wirral Bazaar who have shown tremendous support for our #suncreamselfie campaign. Skin cancer rates are rising here in the North West.
“As a charity which funds research on a local level, it’s important for us to raise awareness of skin cancer, its symptoms and the associated risk factors with overexposure to UV rays. We hope we can encourage people to stay safe in the sun and reduce the number of skin cancer cases in Merseyside and across the North West.”
To find out more or to take part in North West Cancer Research’s #suncreamselfie campaign visit the website or share your own #suncreamselfie, using the hashtag.
Wirral Bazaar is a fantastic shopping event held the Walled Garden Marquee at Thornton Manor. Featuring a selection of more than 70 carefully selected stalls from around the country, it offers visitors the chance to buy a variety of unique and beautiful gifts for all the family, while raising money for North West Cancer Research.
This year’s event will take place 6th – 7th November and more information can be found here.
Notes to editor
Press release issued on behalf of North West Cancer Research by BIG Partnership. For more information contact Laura Berry on laura.berry@bigpartnership or call 0161 806 0851
**The independent survey of 900 residents in North West of England (300 in Merseyside) over the age of 18 was carried out for North West Cancer Research by 72 Point in April 2018.